Aspire gears up for Dutch launch after receiving certification

The certification will allow Aspire to launch through already-agreed partnerships with operators in the country.

Last year Aspire’s Pariplay platform signed a deal with Holland Casino, one of ten operators to receive a licence from Dutch regulator de Kansspelautoriteit. Under the deal, Pariplay would supply its proprietary games to Holland Casino.

In January Aspire agreed to a deal that will see it make BoyleSports, Ireland’s largest independent bookmaker, live in the Netherlands.

The deal, which will take effect upon Aspire’s entry into the Netherlands, will mean Aspire will provide its full turnkey solutions to BoyleSports through Aspire’s sportsbook Btobet.

“The newly regulated Dutch market is growing quickly and is one of Europe’s most appealing igaming markets,” said Tsachi Maimon, CEO of Aspire Global. “We expect the igaming market in the Netherlands to grow to ultimately become one of the biggest in Europe and are excited by the opportunities we see.

“Now, when our complete B2B offering is certified, we are ready to play a major role in shaping the Dutch market and to enhance the player experience also in the Dutch market.”

In January NeoGames submitted a bid of SEK4.3bn to acquire Aspire.

Following the publishing of the offer document detailing the proposals, which is expected in April, an acceptance period will run until 3 May. If accepted, the deal is expected to be completed during the first half of 2022.