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Fanatics launches online sports betting and casino in Michigan

| By Robert Fletcher
Fanatics Betting and Gaming (FBG) has announced the launch of its online sportsbook and casino in the state of Michigan.
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Players in Michigan can now access both the Fanatics Sportsbook and Fanatics Casino. The online casino offering has been embedded in the sportsbook app.

Fanatics Sportsbook replaces the PointsBet brand in Michigan. Existing PointsBet customers’ username, password, account balance, rewards points and responsible gaming settings will automatically be migrated to the Fanatics platform. 

FBG has been phasing out the PointsBet brand across the US following its acquisition of PointsBet US in August 2023

Michigan marks the 13th state in which FBG has launched its Fanatics Sportsbook. It is also live in Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia. In addition, retail betting venues operate in both Pennsylvania and West Virginia.

Michigan is also only the third state where FBG has rolled out its online casino offering. The Fanatics Casino is also active in Pennsylvania and West Virginia.

FBG is still in the process of phasing out PointsBet in other states. The operator has not put a timescale on when it expects further acquisitions and subsequent launches to complete.

Michigan posts record igaming revenue in January

The launch of the Fanatics brand in Michigan comes as the state this week revealed record monthly igaming figures for January.

Gross igaming revenue was 18.4% up year-on-year at $181.9m (£143.7m/€167.7m), a new record for Michigan. Sports betting gross receipts climbed 40.7% to $47.7m, while handle was also up 21.4% to $577.4m.

Total gross online gambling revenue, covering igaming and sports betting, increased 22.6% year-on-year in January to $229.6m. 

Adjusted gross receipt (AGR), which account for promotional deductions, was $183.0m, up 20.7% year-on-year. Adjusted gross igaming revenue increased by 18.7% to $164.2m and adjusted gross sports betting receipts 5.6% to $18.8m. 

Online gambling growth is in contrast to the decline in the Detroit land-based sector. During January, Detroit’s three casinos recorded $94.4m in monthly revenue, a year-on-year drop of 8.8%. 

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