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Gaming1 enters Dutch online market with Gran Casino joint venture

| By Robert Fletcher
Gaming1, part of the Ardent Group, has entered into a joint venture agreement with Dutch land-based casino chain Gran Casino to launch online gambling in the country.
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Under the arrangement, Gran Casino will use Gaming1’s sports betting and casino platform to deliver online gambling services to players in the Netherlands via Gaming1’s Circus brand.

The deal will also include Gaming1 providing its own slots titles and table games.

Gran Casino operates a network of hotel-based casino and gaming venues in partnership with hospitality business Van der Valk. The deal allows Gran Casino to enter the online gambling market for the first time.

The joint venture will enable Gaming1 to expand on its online gambling presence in France, Belgium, Serbia and Peru.

“With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omnichannel consumer experience,” Gaming1 co-founder and chief operating officer Sylvain Boniver said.

“We’re delighted to partner with Gran Casino and Van der Valk and, given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions.”

Gran Casino director Frank Kastelijns added: “The Dutch online market holds a wealth of opportunity and we’re excited to partner with Gaming1, who brings an established reputation for transforming its partners’ operations into a true online experience. 

“We’re sure that together we’ll be able to introduce players to one of the best online gaming catalogues available.” 

Meanwhile, Gaming1 will add the Circus.nl site to its sports betting and casino affiliate programme, with effect from 28 March.

The programme already serves Circus in Belgium, Serbia and Peru, as well as Estoril Sol Casino in Portugal, Zamba in Colombia and JOA in France.

“We have no doubt that Circus.nl will benefit incredibly from the wide range of services our affiliate programme offers, all designed to offer invaluable assistance to brands looking to reach new audiences,” Boniver said.

“Following our debut in Holland at the start of the year, we’re sure that this latest move will greatly boost our efforts there in establishing ourselves as a true regional powerhouse.”

Both announcements come after Gaming1 in January secured a new partnership with private equity group CVC Capital to support its ongoing growth plans.

Under the agreement, which remains subject to regulatory approval, CVC will use its own technology and omnichannel approach to help drive growth and expansion at Gaming1.

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