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Kalamba and Bragg extend partnership to North America

| By Richard Mulligan
Kalamba Games and Bragg Gaming have extended their partnership to incorporate North American markets.

Kalamba and Bragg’s ORYX Gaming originally partnered in 2017 through an agreement which resulted in Kalamba launching its content on the ORYX RGS in multiple global markets. Kalamba has become one of the few content development studios with which Toronto-headquartered Bragg has extended its strategic content licensing deal for distribution in North America, including Ontario, covering a selection of games already distributed exclusively via its ORYX Hub delivery platform in Europe.

The partners said the extension of their collaboration will further boost their growth opportunities across key jurisdictions.

Kent Young, president Americas at Bragg, said: “We’ve enjoyed a successful partnership with Kalamba over the last five years as their igaming content has proven to be in demand with players.

“We are pleased to now be able to leverage our data-driven insights into player preferences to strategically introduce Kalamba titles to expand the scope of content we offer across North America. These key insights provide us with the confidence that this expanded agreement will be a key driver of our growth strategy to expand our presence with players across the region.”

Kalamba’s content is now live with over 400 operators via its own Bullseye RGS platform as well as via third parties.

Andrew Crosby, chief commercial officer at Kalamba, said: “We are focused on continuing the incredible growth that we have seen this year and our entry into the regulated markets in the US is a landmark in our expansion.

“The US igaming market as a whole has been on our radar for some time, as it offers great potential for both ourselves and the industry as a whole. Thanks to our long-standing and successful partnership with Bragg’s ORYX Gaming, we can now bring our premium entertainment and engaging titles to these new audiences for the very first time.”

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