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Karamba launches its first Pay N Play casino in Finland

| By Daniel O'Boyle
Karamba, the B2C division of Aspire, has launched Griffon Casino, its first Pay N Play offering, initially to Finnish players.

The mobile-first online casino’s Pay N Play solution, powered by Trustly, means players can play without needing to register. Trustly will provide payment services and KYC and enhanced fraud protection solutions to support this.

Currently, the site is open for Finnish players through a Malta Gaming Authority (MGA) licence. However, Karamba said it had plans to expand across the Nordics as the year goes on.

“Launching Griffon Casino marks a big step forward for Karamba as we enter the Pay N Play market,” Joel Momigliano, vice president at Karamba, said. “We have built the product with player needs paramount – bringing together the best games, on the best platform, with the best processes, giving customers a quick and easy experience that we know they so badly want. 

“We have big plans for the future to expand our Pay N Play offering far more widely and see it as a key part of our product range long-term.”

The site will feature more than 700 games from casino suppliers such as Pariplay, Play’n Go, iSoft Bet, Blueprint, Pragmatic Play, NetEnt, Evolution Gaming and Microgaming, including slots, table game, card game, and poker offerings, as well as live casino. 

“We thought a lot about what would be the best entry into the Pay N Play’ market and came up with a unique all mobile product, combining a slick registration model with an adventure brand,” Karamba head of brand Neal Kydd said. “By embedding our retention effort, we strove to create higher value for the player. 

“What makes Griffon really special is ensuring that players get to feast on the games as easily as possible and are not let down by a poor registration or cash-out experience. We believe the new ‘Pay N Play’ at Griffon offers the best in casino entertainment and is what the future of online gaming could look like.”

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