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L7 Entertainment secures Ontario licence for LuckyDays

| By Robert Fletcher
LuckyDays, the igaming brand owned by L7 Entertainment, has become the latest operator to secure an online gambling licence in the Canadian province of Ontario.
iGaming Ontario self exclusion

The licence, issued by the Alcohol and Gaming Commission of Ontario (AGCO), came into effect on 13 October and will run for a period of one year, through to 12 October next year.

The brand will operate in the state via the LuckyDays.ca, Canada-facing website.

Confirmation of the new licence comes after iGaming Ontario, which was established during the preparation phase by AGCO for Ontario’s online gaming market launch, published the figures for the second quarter of legal igaming in the province.

Consumers in Ontario spent CA$6.04bn (£3.88bn/€4.48bn/US$4.37bn) on sports wagering during Q2 of the province’s 2022-23 financial year.

Total igaming revenue for Q2 reached $267.0m, an increase of 64.8% from $162.0m in the opening quarter.

Active players accounts reached 628,000, up from 492,000 in Q1, while average spend per player stood at $142, compared to $113 in the opening quarter.

As of the end of the quarter. there were 24 active operators, running 42 licensed websites.

Operators such as theScore, PointsBet and Bet365 were approved for licences before the market opened, while the likes of PokerStarsSkillOnNet and BetVictor have secured approval in the months following the launch.

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