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Playboy to launch mobile casino game in Indian market

| By Richard Mulligan
Media business Playboy’s owner has teamed up with tech partner Gaming Technologies (Gametech) to develop a new mobile game for the Indian market.

PLBY Group has partnered with the software platform provider and owner of the Mexico-based online casino and gaming brand Vale to create a new Playboy-branded, skill-based, real-money Rummy mobile game for release later this year.

PLBY, which has been targeting growth in Asia for some years, cited a Deloitte India study which said forecasts that the online gaming industry in India will grow at a compound annual growth rate of 40% to $2.8bn by 2022, up from $1.1bn in 2019.

“India is an important and growing market for Playboy,” said Reena Patel, international president at PLBY.

“Our partnership with Gametech will cater to the young consumer’s desire for the Playboy brand in India across gaming and other categories including retail, beauty, venues, and hospitality.”

Earlier this year, Playboy expanded its global consumer products business into India in partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle company in India.

Jason Drummond, founder and chief executive of Gametech, said: “We are thrilled to partner with Playboy to launch real money, mobile, skill-based games in India.

The potential market for online games of skill in India is still developing, and we believe that through this partnership with such an iconic brand, Gametech and Playboy can create a substantial presence in the Indian market and provide consumers fun and authentic games unlike no other partners in the territory.”

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