PlayStar gains Indiana market access in anticipation of legal online casino

| By Robert Fletcher
Online casino brand PlayStar has secured market access in the US state of Indiana through an extended partnership with Caesars Entertainment.

Under the arrangement, PlayStar will roll out its online casino offering, which is powered by Gaming Innovation Group, if Indiana legalises the vertical.

At present, online gambling in Indiana is limited to sports wagering only. However, the state published a report last week detailing the amount of revenue that could come from online casino. It projected that revenue could hit $469m in year one and grow to $830m in the third year of activity.

The market access agreement comes just weeks after PlayStar made its debut in the US by rolling out its online casino in New Jersey. The brand is also planning to launch in the state of Pennsylvania later this year, subject to completing the licensing process.

“Although it’s early days, we have seen very promising results after our New Jersey launch and we’re very confident of replicating this in each market we enter,” PlayStar co-founder and chief business development officer Adam Noble said.

“The addition of Indiana now, pre-regulation, will not only increase our total accessible market, but also give us the chance to go live in that market from day one, standing shoulder to shoulder with our peers.

“We continue to seek out further market access opportunities that align to our ‘casino-first’ product strategy.”

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