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Playtech launches Casinò Lugano online brand in Switzerland

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Industry giant Playtech has formed a new partnership with Swiss operator Casinò Lugano SA to launch its products through the casino’s online Swiss4Win.ch brand.
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The multi-year deal sees Casinò Lugano become the first operator in the combined Italian-Swiss region to go live online with Playtech’s information management system, casino and live casino content.

The casino was granted an igaming licence for Switzerland in April 2020, after the country started isusing licences in 2019.

“The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our Casino and Live Casino offering,” said Shimon Akad, chief operating officer at Playtech.

“Live Casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market.”

Gianmaria Frapolli, chief executive and board member at Casinò Lugano SA, added: “We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market.”

“Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online Casino experience to our customers as we enter the online market for the first time.”   

Results published in March showed that Playtech revenue was down 25.1% at €1.08bn (£924.8m/$1.29bn) in 2020.

Retail closures caused by the novel coronavirus (Covid-19) pandemic had a negative impact on both the supplier’s B2B and B2C operations.

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