The deal will see GiG provide its platform, sportsbook and front-end development services for the operator roll out online betting and gaming in the regulated Latvian market, through a three-year contract.
Admirālu Klubs has established a leading position in the land-based market, operating gaming halls across the country, and now aims to expand its presence online. This, it said, would be aided by its strong brand recognition and market knowledge, supported by GiG’s technology and expertise in taking land-based partners online.
“Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves,” the operator explained.
“We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”
Latvian igaming revenue grew to €15.5m in the third quarter of the year. The year-to-date total is down just 6.2% year-on-year despite the online market being shut down between April and June after the country went into lockdown as a result of novel coronavirus (Covid-19).
“GiG is very pleased to be supporting Admirāļu Klubs entrance into the online gambling space for both casino and sportsbook,” GiG chief executive Richard Brown said. “They have a large and successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia.
“Online gambling has a high growth in the market and we are excited to expand further our reach there.”
The new digital offering is expected to launch next year.