IBIA welcomes ComeOn Group as latest member

Under its long-term membership, ComeOn’s betting brands will be fed into the IBIA monitoring and alert platform.

ComeOn also committed to continuing to enhance its own betting products for a safe and protected player experience for its customers.

The latest signing means IBIA’s members account for over $137bn (£105bn/€126bn) of global annual betting turnover and almost 50% of all regulated commercial operator online betting activity.

“We are very excited about joining forces with IBIA,” ComeOn chief executive Juergen Reutter said. “This will enable us to keep protecting our customers and provide a safe and enjoyable player experience, which is of highest priority. 

“IBIA is the most prestigious integrity body globally, so it is a badge of honour for us to be joining them.”

IBIA chief executive Khalid Ali added: “The addition of ComeOn to IBIA’s ranks is another important step for the association as it seeks to expand its global membership of responsible and reputable sports betting operators. 

“IBIA is the only international integrity body run for operators by operators. As a not-for-profit body we are not bound by commercial pressures and can therefore focus on being leaders on betting integrity through the work we undertake for our members and the stakeholders we work with.”     

IBIA has signed a number of new members in recent months including Jack’s Casino & Sports, a brand owned by Dutch land-based casino operator JVH Gaming & Entertainment Group, and Dutch operator BetCity.nl.