Agentic Execution Engine & ML Decision Modules: Successful AI Integration in real life
Most operators know AI belongs in CRM. Far fewer have seen exactly how a serious operator rebuilds the stack to get there.
In this Think Tank, Eberhard Dürrschmid, CEO of Golden Whale, leads a working session on what successful AI integration in CRM actually looks like, drawing on a live transformation his team is running alongside Greentube. He is joined by Petru Muresan, Director of B2B RMG and Digital Solutions at Greentube, who is taking his CRM out of classical territory, the world of SQL exports, manual sends and BI backlogs with no real-time actioning, and rebuilding it around GenAI orchestration and predictive decision modules. Golden Whale supplies the AI-driven decision modules behind faster, more accurate signals across growth, retention and incentive optimisation.
The results so far are concrete: campaign lead time down from four weeks to two days, player value predicted rather than guessed, and churn caught while the player is still in session.
This is a candid discussion, not a presentation. You hear the real story, including the hard parts, and put your own questions to both speakers.
What we will cover
- Combining CRM, AI and real-time data into a single player profile across every touchpoint
- Connecting online and offline behaviour into one view for sharper engagement
- Using predictive signals to lift loyalty and lifetime value
Who should attend
Senior operator leaders across strategy, growth, product and marketing/CRM (CEO, CGO, CPO, CMO, CSO) at mid- to top-tier operators, any market, any vertical.
Speakers
Eberhard Dürrschmid, CEO, Golden Whale. Leading the session, working alongside Greentube to supply AI-driven decision modules across growth, retention and incentive optimisation.
Petru Muresan, Director, B2B RMG & Digital Solutions, Greentube. Leading Greentube’s CRM transformation, bringing core components in-house and rebuilding them with a GenAI orchestration layer.