WorldGaming Executive Think Tank: Prediction Markets and the Broader iGaming Affiliate Landscape in the US
Part of the WorldGaming Executive Think Tank series. No slides, no presentations, no pitching. Caleb and Pat set the scene, then the floor opens for a moderated discussion among 20 to 30 senior peers. Held under Chatham House rules and not recorded.
For European affiliates, the US looks like one big opportunity. In practice it is a patchwork. Sportsbooks, online casino, daily fantasy, sweepstakes and prediction markets are separate products, each with its own licensing, terminology and compliance requirements, and each permitted in some states and not others.
Prediction markets are the most interesting entry point right now. Affiliates do not need a licence to promote them, which removes the usual barrier to the US. But no licence does not mean no rules: phrasing and T&Cs still shift state by state, and prediction markets carry an entirely separate set of their own. In some markets you cannot say “bet”. You say “trade”.
Caleb and Pat will walk through how the US actually differs from Europe, then break the landscape down product by product so you leave knowing where you can operate, how to talk about it, and where the costly mistakes are.
What we will cover
- How the US differs from Europe: tracking, data and player quality, deal structures (CPA vs hybrid) and market fragmentation
- Sportsbooks, sweepstakes, daily fantasy and prediction markets: product overview, licensing and where each is permitted
- The right language for each vertical, and why it changes between neighbouring states
- Prediction markets as a licence-free route into the US, and the rules that still apply
- Real examples of the patchwork, from states where online betting does not exist to markets run entirely through tribal partnerships
Who this session is for
European affiliates and affiliate leaders exploring or actively planning US expansion. Ideal for founders, CEOs, heads of affiliate, partnerships and business development leads at affiliate businesses and media groups. Operators and suppliers working with affiliates in the US will also find it relevant.