Intouch Games signs shirt sponsorship with West Bromwich Albion

| By Conor Mulheir
Championship football club West Bromwich Albion has signed a new agreement with Intouch Games, which sees the online gaming developer and operator become the club’s back-of-shirt sponsor.
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The agreement will run for the length of the 2021/22 season and will see the Intouch logo featured on the back of the men’s first team shirts.

Intouch’s most successful brand, mFortune, will also have its logo featured on the men’s first team away and third shirts during the season.

“Intouch Games have had a remarkable success story in such a short space of time, and we’re delighted that we can work closely with such a successful Black Country-based business,” said Simon King, chief commercial officer at West Bromwich Albion.

“They are a big employer in the region and we can’t wait to work closely with the Intouch team to develop our relationship.”

King went on to say that although the organisations have signed a one-season deal, both sides acknowledge that the partnership has the potential to continue in the longer term.

Intouch has also agreed to change the colour and style of its mFortune logo in order to better preserve the design of Albion’s kits, a compromise for which King said the club is grateful.

Simon Wilson, founder of Intouch Games, added: “It is a real bonus for a local business our size, that was started in the Black Country and still operating here, to be able to sponsor the local football club.

“Not many clubs nowadays are sponsored by local businesses. Everyone at Intouch Games is really excited about this opportunity. We are all looking forward to a long term relationship with West Bromwich Albion and hopefully bringing them a winning streak and back to the Premier League.”

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