JVH subsidiary secures Dutch igaming licence

| By Robert Fletcher
JOI Gaming, a division of Dutch land-based casino operator JVH Gaming & Entertainment Group, has secured an online gambling licence in the Netherlands.
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Issued by Dutch regulator Kansspelautoriteit (KSA), the new licence will enable JOI Gaming to offer games of chance via the internet.

The licence came into effect on 20 November, with JOI Gaming to operate igaming via the Jacks.nl in the Netherlands. JOI Gaming also owns the Jack’s, Jack’s Casino, Jack’s Casino & Sports and Jack’s Sports brand names, with its sportsbook offering powered by Kambi.

JVH operates a network of 85 land-based casinos across the country under the Jack’s Casino, Flash Casino’s and Flamingo Casino.

The Netherlands opened its regulated online gambling market on 1 October, clearing the way for players in the county to place legal sports bets and play casino games online.

The market launched with an initial 10 licensees, including Bet365, UK-based bingo operator Tombola, which has since been acquired by Flutter, Play North, Dutch land-based operator Holland Casino and state lottery Nederlandse Loterij with its Toto Online brand.

The Janshen Hahnraths Group with FPO Nederland, Italy-based Betent, Belgian brand Bingoal, NSUS Malta, which runs the GGPoker.eu brand and sports media and betting business LiveScore Malta also secured licences. A number of high-profile operators, however, had their market entry delayed as a result of passively accepting bets from Dutch players, including Entain, Kindred Group, 888, Betsson, Leovegas and Casumo.

Speaking at the time of the market opening, KSA chairman Rene Jansen said he expected more operators to launch, with a number of licence applications pending. 

JOI Gaming recently linked up with Holland Casino, FPO Nederland, Nederlandse Loterij and ZEbet to form a new online gaming trade association in the form of Vergunde Nederlandse Online Kansspelaanbieders (VNLOK).

Last month, VNLOK partnered with cross-sector body VAN Kansspelen to work together to create a new code of conduct for advertising in the Netherlands. 

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