This will see JVH use Kambi’s sports betting technology, as well as its suite of front-end and price differentiation tools, to power the launch of an online sportsbook.
This is most likely to take place in the second half of the year, with the launch of the market having been pushed back on multiple occasions. It was originally scheduled for January this year before being pushed back to July 2021, and then September, six months after the implementation of the Remote Gaming Act in March.
“We are very pleased to have put pen to paper on our partnership with JVH Group, an agreement which positions both parties to fully capitalise on the forthcoming regulation of the Dutch online sports betting market,” Kambi chief executive Kristian Nylén said.
“JVH’s reach in the Netherlands’ land-based casino sector is unmatched, and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer.”
JVH currently operates more than 80 properties across the Netherlands using multiple brands such as Jack’s Casino and Flash Casinos, welcoming more than 4m guests each year.
“This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital,” the operator’s CEO and chair Eric Olders said.
“In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences, and we look forward to working closely with them as we deliver on our digital ambitions.”