Sports betting

Kambi to support NG Gaming with Latin America sports betting launch

| By Robert Fletcher
Betting solutions provider Kambi has agreed a deal to provide its technology and services to NG Gaming to support the launch of its new Olimpo.bet online sports betting brand in Latin America.

Under the multi-year agreement, the Olimpo.bet online sportsbook will go live with Kambi’s sports wagering technology.

Olimpo.bet will initially target Peru, where the brand will draw on Kambi’s presence in both Colombia and Argentina to support its launch and potential expansion in the region.

“We are delighted to partner with Kambi to launch our new disruptive brand; it quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent,” an NG Gaming spokesperson said.

“Furthermore, Kambi’s flexible technology, alongside its proven risk management and price differentiation capabilities, will give Olimpo.bet a platform on which to outcompete the market.”

Kambi co-founder and chief executive Kristian Nylén added: “This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market.

“The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we are excited at the prospect of Olimpo.bet going live in time for the Copa América.”

In April, Kambi revealed revenue climbed 55.1% in the first quarter, thanks to continued growth of the US market and a busy American sporting calendar. The period also saw the supplier sign a deal with Casino Magic to launch a new sportsbook in Argentina.

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