Online sports betting operator 1xBet has set out plans to further enhance its presence in the Latin American market after it secured a full licence from the Dirección General de Juegos y Sorteos (DGJS) of the Mexico's Ministry of the Interior.
1xBet said it would focus primarily on esports, online and retail sports betting in Mexico, offering players in the country access to wagering across more than 70 sports.
With the licence covering land-based activity, the operator aims to establish a physical presence in the country, with saying its over-arching goal was to become the number one bookmaker for Mexican players.
Both its online and land-based activities, 1xBet said, would focus around football and boxing, with its research and development team identifying these as the two main sports in Mexico.
In addition, 1xBet said it would look to form new partnerships and sponsorship deals in Mexico to support its expansion strategy in the country.
“We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us,” a spokesperson for 1xBet said. “This is one of the largest countries in Latin America, which is actively developing in all sectors.
“Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product.
“We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”
It becomes the latest high-profile European operator to be approved to operate in the country after Bet365 and Addison Global, though Addison has since collapsed, as a result of financial difficulties.