FansUnite granted B2B and B2C licences in GB

| By Conor Mulheir
Canada-based online betting operator and supplier FansUnite has been granted two licences by the Gambling Commission of Great Britain, to serve as a B2B technology provider and B2C operator in the British market.

The company’s subsidiary Askott Entertainment Inc. will supply its B2B wagering platforms to GB-based sportsbooks and casino operators via its remote gambling software licence, while its B2C subsidiary, E.G.G. Ltd, will deliver its products to the British market through a remote betting licence.

FansUnite acquired white label solutions provider Askott Entertainment in August last year, in a deal worth CAD$27.8m (£16.0m/€18.8m/$22.2m).

FansUnite already holds both B2B and B2C gaming licences in Malta.

“The approval of both the B2B and B2C licenses represents a significant milestone for us as we can now expand our operations to one of the largest online gambling markets in the world,” said Scott Burton, FansUnite’s chief executive.

“The Gambling Commission’s approval of our application for these licenses opens the door for FansUnite to showcase the strength and robustness of our advanced technology in this market. As we enter our next phase of global growth, we will look to partner with betting operators in the United Kingdom and deploy our wagering solutions to capitalize on the UK’s large population of online bettors.”

Scott Burton was named as chief executive of the enlarged business as part of the agreement.

The business subsequently applied for its British licences in March 2021, saying that the UK offered the “gold standard for lawful gaming operations” globally.