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Episode 35: The AGA’s Joe Maloney previews G2E 2024

| By Robin Harrison

Welcome back to the World Series of Politics! This episode Brendan Bussmann and Brandt Iden are joined by Joe Maloney, senior vice-president of strategic communications at the American Gaming Association, to get a flavour of what’s on offer at this year’s G2E.

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Essentially it’s all about growth Maloney tells Brendan and Brandt, and this year that of course touches on artificial intelligence. However there’s much more innovation happening across the industry, in particular with the socialisation of online experiences and technology will be a key discussion topic he says.

Gaming expansion under the spotlight at G2E 2024

Then there’s new a lot of new expansion opportunities Maloney tells the World Series of Politics. The UAE is opening for business. Key US states such as Texas may move on casino and sports wagering regulation. There’s also emerging products such as sweepstakes, responsible gambling and even athlete harassment to discuss.

“The G2E education track is not just some echo chamber where everyone pats themselves on the back and just says ‘Wow, great, you’re doing a great job’,” Maloney says. “There’s discussion, there’s debate.”

And there’s an opportunity to see Joe and the World Series of Politics’ caped crusaders Brendan Bussmann and Brandt Iden in action at G2E.

Joe will be leading a discussion on athlete harassment, which is taking place at 2pm on Tuesday 8 October. Brandt, meanwhile, is also in action that day, discussing igaming legalisation at 3.10pm.

And Brendan is so eager for G2E he’s taking part in a master class with the International Masters of Gaming Law (IMGL) before the show floor opens on Tuesday. This takes place from 12pm to 5pm on Monday 7 October, although it’s now fully booked. You’ll just have to catch him on the show floor.

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