Lithuania gambling promotions ban comes into force today
| By Nosa Omoigui
Lithuania's ban on gambling promotion comes into effect today, on the 20th anniversary of the Lithuanian Gambling Commission's formation.
First announced in May this year after a vote in the country’s parliament, the ban covers “promotion of gambling in any form and by any means, dissemination of information or persuasion”.
Whilst gambling advertising is still permitted, promotional methods such as special events, test games, discounts, gifts, bonuses or anything that incentivises gambling in any way are prohibited.
Any information related to gaming on websites targeting those under the age of 18 won’t be allowed to be published.
Now that the ban is in force, gambling companies will be denied the right to send any information about themselves directly to customers, be it opening hours or gaming venue addresses.
According to the government, the ban is designed to address problem gambling within the country as well as lowering the amount of money that customers spend.
The implementation of the ban coincides with the 20-year anniversary of the formation of Lithuania’s Gambling Supervisory Commission.
The Commission’s innaugural chairman Česlovas Kazimieras Blažis said: “Exactly 20 years ago, in June 2001, I received an offer from the Presidency to serve on the newly established State Gambling Supervisory Commission.
“In order to ensure the protection of the interests and rights of gamblers and gambling operators, the main functions of the Commission have been established.
“Congratulations on this anniversary. I would like to wish the staff every success in continuing and improving the work started by the Commission.”