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Aspire partners Rightlander to raise marketing standards

| By Robert Fletcher
Aspire Global has entered into a new partnership with compliance specialist Rightlander to enhance its responsible marketing efforts.

Under the agreement, Rightlander will provide Aspire with its full range of marketing scanning tools, designed to assist with affiliate management and compliance.

Rightlander software can scan tens of millions of pages every month and follow each link to detect how a brand is being marketed. This analyses links, text and images, reporting potentially non-compliant content, out-dated offers, incorrect marketing assets and harmful vocabulary to the operator.

Features in the software include the Compliance Monitor tool, which continuously monitors marketing management and flags potential violations, as well as the Pay-Per-Click Monitor that identifies adverts that could be harmful to a brand.

“We believe that the future lies with those companies that can generate long-term profit from a business that promotes sustainable user behaviour throughout all parts of the business,” Aspire’s sustainability manager Liesbeth Oost said.

“Therefore, we are continuously looking for ways to optimise the use of technology in our operations, such as through Rightlander’s tools, which contribute to a sustainable and safer gambling future.”

Nicole Mitton, head of customer success at Rightlander, added: “Our technology makes it easy for our partners to clearly see publishers linking to their brands and notifies them of any violation that might occur.

“We look forward to working with Aspire Global in creating a safer gaming environment.”

The new deal comes after Aspire earlier this month reported a 20.7% year-on-year increase in revenue in the third quarter, while also stating that its recent acquisition of sports betting technology provider BtoBet will provide it with “endless opportunities” for growth.

Gross revenue for the three months through to 30 September climbed to €40.1m (£35.8m/$47.6m), though with BtoBet – acquired in mid-September – factored in, this was up 26.1% to €41.9m.

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