Awards to be handed out on 9 February at The Troxy include Best Poker Affiliate; Best Sports Betting Affiliate; Best Casino Affiliate; Best Bingo Affiliate; Best Crypto Affiliate; Best Affiliate Manager; Best Affiliate Programme; Best Affiliate Network; Safer Gambling Initiative of the Year; and Game of the Year.
In addition, awards will also be given at the event for Best Tech for Affiliates; Best Tech for Affiliate Programmes; Best Digital Agency; Marketing Campaign of the Year; Rising Star; Best Newcomer; Innovation Award; Affiliate Employer of the Year.
iGB Affiliate Award Nominees
The nominees for best casino affiliate are AskGamblers, Betting Hero, Cashmagnet, Gambling.com Group, Good Luck Media, OLBG, Slots Temple, The Slot Beasts Traffic Lab and Vita Media Group.
For best affiliate programme, meanwhile, Bet365 Partners, Betcoin Partners, Campeón Affiliates, Galaxy Affiliates, Novi Affiliates, OMG Affiliates, Parimatch Affiliates, Partners.io, Venture Affiliates, V.Partners and William Hill Affiliates were all nominated.
For game of the year, the nominees are: John Hunter & The Book Of The Fallen by Pragmatic Play; Fishin’ Pots Of Gold by Gameburger Studios; Secret Of Dead by Play’n Go; Gonzo’s Gold by NetEnt; Fishin’ Frenzy: The Big Catch Megaways by Blueprint Gaming; Leprechaun’s Luck Cash Collect by Playtech; Links Of Ra by Slingshot Studios; Solar Queen Megaways by Playson; Dragon King Legend Of The Seas by Red Tiger and Return To Paris by Betsoft Gaming.
Betting Hero led the way among companies in nominations, with five.
The theme for the award ceremony, which includes a three-course sit-down dinner and an after party, is “Made in NYC”.
Shine a light on the affiliate world
iGB portfolio director Naomi Barton said the awards were a great opportunity to shine a light on the success and achievements of the affiliate world.
“Elaine Gardiner, who has a distinguished career in the affiliate world, described the iGB Affiliate Awards as being a celebration of the outstanding talent that exists in the industry and an opportunity for smaller organisations and individuals new to the business to be recognised for their contribution,” she said.
“Certainly the iGB Affiliate Awards categories reflect the talent which underpins the industry and which is driving its development. We have had huge interest across the categories and the quality of the shortlist and the newcomers this year alongside our current customer base reflects an industry which is continually raising the bar in terms of creativity, standards and professionalism.
“The awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience.”
iGB Affiliate London 2023
Looking ahead to iGB Affiliate London, which takes place from 8-11 February, she noted that the upcoming show is set to be significantly larger than the 2022 edition.
“Occupying a total of 11,800 square metres of floor space the show will be 22% bigger than the 2022 edition which was held in April. The great news for the igaming affiliate community is that we will eclipse the success of iGB Affiliate London 2022 both in terms of its physical size as well as the number of exhibiting and sponsoring organisations.
“We are on track to exceed April’s total of 176 participating companies, a strong indicator of how much this event is needed and wanted. Our purpose is to champion fresh new thinking with iGB Affiliate London delivering access to new strategies, new partnerships and new sectors, all culminating in new business opportunities.”