Betway furthers tennis links with Stockholm Open sponsorship

As part of the deal, Betway will become the ATP tournament’s exclusive betting partner. Betway branding will also be featured on the Stockholm Open courtside.

“It’s fantastic for the Betway brand to be associated with Stockholm Open,” said Anthony Werkman, CEO of Betway.

“As the world’s oldest ATP indoor tournament, the event has a fantastic history and we’re thrilled to be their exclusive betting partner for the next three years.”

This is the first ATP tournament in two years, due to cancellations stemming from the novel coronavirus (Covid-19) pandemic.

The tournament takes place from the 6th to the 13th of November.

This sponsorship is Betway’s tenth ATP tour sponsorship of 2021, including its partnership deal with the ATP’s MercedesCup in May.

“We are happy to welcome Betway to Stockholm Open,” said Kristoffer Svensson, head of the Stockholm Open at Division Platforms.

“Together with Betway and all our tennis fans we look forward to a week full of action and fantastic tennis.”

Betway owner Super Group is set to merge with special purpose acquisition business Sports Entertainment Acquisition Corp, in a move that will take the business public on the New York Stock Exchange. The equity valuation of the business is $4.75bn (£3.42bn/€3.92bn).