Online gambling operator Betway has extended its sponsorship deal with English Premier League football club West Ham United, in an agreement that represents a record partnership for both parties.
The deal will run for six years, with Betway to retain its role as principal partner of West Ham.
Betway, which has been working with the club since 2015, will also continue to benefit from branding placement on the front of players’ jerseys, as well as on all adult replica shirts.
In addition, Betway and West Ham will work together on a series of fan-focused initiatives, building on the success of other projects such as the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep.
“West Ham are a club with one of the most passionate fan bases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories,” Betway CEO, Anthony Werkman, said. “This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”
West Ham vice-chairman, Karen Brady, added: “After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.
“We look forward to continuing to work with Betway as we embark on the next chapter for our great club, and we will use this partnership as a platform for success, both on and off the pitch.”