Betway signs up to Authorised Betting Partner scheme

Betway has become the latest gambling operator to join the British Horseracing Authority’s (BHA) Authorised Betting Partner (ABP) programme.

As a member of the scheme, Betway will make voluntary payments to help fund British racing, in return for benefits such as the ability negotiate sponsorship or commercial marketing rights.

Betway will also now have access to discussions with racing authorities regarding fixture criteria, preferential pricing structures with media-rights holders and access to WiFi services.

“Betway have been a passionate supporter of British racing since 2014 and we have been engaged in positive discussions with the BHA for the past few months,” Betway marketing director Anthony Werkman said.

“We have some exciting opportunities we are exploring throughout the racing calendar and look forward to announcing our sponsorship portfolio for 2017 and beyond shortly.”

Nick Rust, chief executive of the BHA, added: “We are grateful to Betway for joining the growing number of leading remote operators who recognise the importance and mutual benefit that a partnership approach between racing and betting can bring to the sport.

“Their contribution to British racing between now and the implementation of the Levy replacement will be an invaluable one at what is a critical time for the sport, and all the more appreciated as it is made in a completely voluntary environment where offshore operators are not required by law to pay statutory Levy.”

Meanwhile, Betway has agreed a deal to sponsor the Sprint, Middle Distance and Marathon categories at the All-Weather Championships UK racing event.

Terms of the multi-year agreement were not disclosed, but it was confirmed that the deal will cover the 2016-17 Championships, which run from October 27 to April 14.

Betway’s Werkman said: “We’re very excited about this partnership with ARC and the Sprint, Middle Distance and Marathon categories give us the perfect variety of races to sit alongside our existing flat sponsorships, including the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup.”

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