Bwin nets sponsorship deal with LaLiga’s Valencia

Online gaming operator bwin has agreed a deal to become the main sponsor of Spanish LaLiga football club Valencia.

The three-year agreement will run from the 2019-20 season until the end of the 2021-22 campaign, with bwin to also serve as the team’s main global partner.

Bwin branding will feature on the front of the team’s official match and training shirts. The deal includes both the Valencia first team and VCF Mestalla reserve team in all domestic and European competitions.

The deal builds on an existing relationship between the two parties, with the operator having worked with the club in a commercial capacity since the 2016-17 season.

“Bwin are leaders in their sector, and set the benchmark for their technological innovation, transparency and dynamism,” Valencia president, Anil Murthy, said.

“Valencia CF share these virtues and I am convinced that strengthening this alliance will be tremendously beneficial for both parties. We hope to make history together.”

Earlier this week, Valencia’s LaLiga rival Sevilla also signed a shirt sponsorship deal with Marathonbet, while reigning Belgian First Division A champions Club Brugge entered into a partnership with Kindred-owned Unibet.

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