Under the deal, Duelbits will serve as title sponsor of three UK-based WST events: the World Grand Prix, which began yesterday and runs until 20 January, the Players Championship, taking place from 20-26 February, and the Tour Championship from 27 March to 2 April.
The top 16 players in the World Grand Prix will progress to the Players Championship next month, while only the top eight players will go on to compete in the Tour Championship.
Ronnie O’Sullivan, Judd Trump, Mark Selby, Neil Robertson, Mark Allen, Mark Williams and Shaun Murphy are among the players due to take part in the series.
“This series of events is unique because the players qualify through their performances during the season, so the players on form are rewarded and we are sure to see snooker of the highest quality,” WST chairman Steve Dawson said.
“Our sport has a massive global audience, including tremendous viewing figures to a free-to-air UK fanbase on ITV. Duelbits have recognised this opportunity to grow their brand and join our journey as we continue to grow worldwide. We look forward to working with them through this series.”
Duelbits’ head of sportsbook Ross Haffie added: “As Steve mentions, this series rewards the best 32 players throughout the season and we see this as an ideal opportunity to grow our audience with one of the most prestigious brands in worldwide sport.”
The deal comes after Duelbits also struck up a partnership with English Premier League football club Aston Villa in August of last year. Duelbits is serving as the team’s official European betting partner for the 2022-23 season.