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Esportes da Sorte scores record deal with Brazil’s Goiás

| By Robert Fletcher
Betting operator Esportes da Sorte has entered into a sponsorship deal with Brazilian Série A football club Goiás Esporte Clube.
Brazil Ordinance

Under the agreement, which will cover the 2023 season and is the largest sponsorship deal in the team’s history, Esportes da Sorte branding will appear on the front of players’ shirts.

Esportes da Sorte will also benefit from exposure on interview backdrops and on the club’s official social media channels.

In addition, Esportes da Sorte will work with the club on a range of special activations that will take place throughout the year.

“All the reconstruction work that we have been doing at the club since we took over in 2021 has already yielded important results, and institutionally, the Goiás brand has once again gained value, prestige and being desired by major sponsors,” Goiás Esporte Clube marketing director Tiago Pinheiro said.

“The entry of Esportes da Sortes as a partner crowns this journey and inaugurates a new and historic chapter that will contribute a lot to the financial planning of the club in 2023.”

Esportes da Sortes chief executive Darwin Filho added: “We are expanding our activities in the world of sports and entertainment. Goiás is a traditional club, owner of a strong, recognised brand, with passionate supporters and that always represents the region very well.”

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