FanDuel’s US betting show launches

FanDuel is to celebrate the launch of its mobile sportsbook in New Jersey with its first live Sunday morning sports betting pre-game show.

The company, which officially went live with its app today (Friday), has teamed up with TVG, the American horse racing network affiliate that is another Paddy Power Betfair-owned firm, to premiere Barstool Sports Advisors and More Ways to Win on Sunday morning. Both shows will be available to view in 60 million homes, as well as via Apple TV and Amazon Fire, ahead of an afternoon of NFL games, with the New England Patriots among those playing this weekend.

More Ways to Win will be a two-hour studio show covering “football news, sports betting information, fantasy news, and live data integration,” aimed at capturing new audiences energised by the expansion of sports betting in several US states. It will be hosted by former ESPN and SportsCenter anchor Lisa Kerney (pictured).

The show will also feature live reports from the FanDuel sportsbook at the Meadowlands Racetrack, which was the leading sportsbook location in New Jersey in the first full month of legal betting in July. 

FanDuel has completed renovations at the site ahead of the broadcast, with the 5,300-square-foot FanDuel Sportsbook now having room for almost 500 people as well as 52 television screens and 20 sports betting stations.

The launch of FanDuel’s mobile app comes a month after rival DraftKings went live with its platform, but comes just in time for the first weekend of NFL action. The app offers point spreads, money lines, over/unders, parlays, teasers, prop bets, round robins and live in-game wagers.

“FanDuel is creating a new genre of entertainment, and sports betting is another way we can bring fans closer and more engaged to the games and teams they follow,” said Matt King, CEO of FanDuel Group.

“We’re leveraging our experiences in building the sportsbook at the Meadowlands and the global footprint of Paddy Power Betfair to build an online sports betting experience that fans want, love, and can rely on.”