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Genius Sports launches new fan engagement engine

| By Robert Fletcher
Genius Sports has announced the launch of a new fan engagement engine to transform how sportsbooks, brands, leagues and teams connect with sports fans.
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The Genius Marketing Suite combines media buying tools, personalised interactive games and official data feeds to power the fan marketing journey.

The new offering incorporates data-driven solutions including Genius Media Buying, a sports-focused media buying service designed to help advertisers find, convert and retain sports fans through targeted campaigns.

Users will also have access to Genius Creative, a solution to create, automate and optimise personalised video, display and CTV adverts, as well as the Genius Games gamification solutions offering to engage fans and capture first-party data.

In addition, the Genius Marketing Suite will offer Genius Data & Content, a set of interactive and immersive media tools including integrated widgets, rich data visualisations and sports data APIs.

“With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans,” Genius Sports chief executive Mark Locke said.

“Our understanding of sports fans, and how and when to engage them, is unrivalled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel. 

“Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for sign-ups, the Genius Marketing Suite has the answer.”

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