Home > Marketing & affiliates > GiG expands into Irish market with News UK & Ireland

GiG expands into Irish market with News UK & Ireland

| By Lillian Walker
Gaming supplier and affiliate business Gaming Innovation Group (GiG) has announced it will be extending its partnership with News Corp UK & Ireland Limited, to enter the Irish market.

As part of the deal extension, a hub dedicated to betting now features on the Irish Sun’s website.

The partnership first launched in the UK in December 2022. GiG revealed that the deal had already delivered material revenues for the company.

In a statement, both GiG and News Corp UK & Ireland said the partnership is aiming to enter the US market by the end of Q1 2023.

Recent GiG updates

In earlier this month, GiG announced that it has initiated a strategic review to distribute its subsidiary, Innovation Labs Ltd, to shareholders.

If the split comes to pass, it will separate the business into two individual publicly listed companies.

Last month, GiG completed its acquisition of casino affiliate sites AskGamblers.com, Johnslots.com, Newcasinos.com and other small domains from Catena Media Plc.

At the time, GiG CEO Richard Brown said, “The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.”

  • Companies:
  • GiG

Subscribe to the iGaming newsletter