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GiG pens compliance extension with Bet365

| By Robert Fletcher
Gaming Innovation Group (GiG) has extended its marketing compliance partnership with online gambling operator Bet365.
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Under the agreement, GiG will continue to provide Bet365 with its GiG Comply automated affiliate marketing compliance tool.

The tool scans web pages for content including links, igaming code red words and regulatory requirements across multiple jurisdictions. A built-in rules engine analyses snapshots from affiliates’ campaigns and provides operators with content that is being used in their brands’ promotions.

Users can set up their own criteria and checklist parameters that can be tailored to cover a range of market-specific requirements, helping ensure operators remain compliant.

“We look forward to continuing our partnership with GiG Comply,” a Bet365 spokesperson said. “Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate programme globally.”

GiG Media chief marketing officer Jonas Warrer added: “Extending our partnership with Bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”

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