Ladbrokes has today (Wednesday) agreed a deal to remain as title sponsor of the Scottish Professional Football League (SPFL).
The renewed agreement will run for two seasons, from 2018-19 to 2019-20.
Ladbrokes will retain title sponsorship rights to Scotland’s four professional divisions, extending an arrangement that began in 2015 and building on an initial one-year renewal agreed in May 2017.
“We are thrilled that Ladbrokes has chosen to extend their title sponsorship of the SPFL for a further two years,” SPFL chief executive Neil Doncaster said.
“We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond.
“We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes.”
Jim Mullen, chief executive of Ladbrokes Coral Group, added: “We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership.
“Football beats at the heart of Scottish life, the cafes and canteens echo to the football conversation every week and we are delighted to be part of that conversation.
“In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.
“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”
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