Caesars sportsbook announces new partnership with Manning family
| By Daniel O'Boyle
Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and the NFL.
Archie, Peyton, Eli and Cooper Manning will be featured in advertising for the sportsbook and make live event and commercial appearances in partnership with Caesars.
“This isn’t the typical partnership between a sports betting company and major talent,” said Chris Holdren, co-president of Caesars Digital. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”