Novibet scores sponsorship deal with Fortaleza

Under the terms of the deal, the GameTech-owned business will see brand exposure on three different locations on the team kit, the front of the shirt, on the sleeves and on the shorts. The two-year agreement will also see digital deliveries of the betting brand on the club’s social networks, as well as the site’s branding promoted at Fortaleza’s home stadium of Castelão.

Club president Marcelo Paz lauded the new deal in a statement, calling the operator “a very attractive brand”.

“We are happy with this situation, it is a sponsorship that will help us directly in our day-to-day activities, in the club’s expenses and on the pitch,” said Paz. “We will do everything as we always do with all sponsors to give the best possible return to those who invest in our shirt.”

Continued expansion

Brazil marks Novibet’s second expansion target in LatAm, following the brand’s 2022 launch in Mexico, which was made possible via a partnership with land-based casino operator Big Bola Casinos.  

The operator also experienced progress in its North America plans too, securing market access in New Jersey, as well as submitting a licence application the Alcohol and Gaming Commission of Ontario (AGCO).

Novibet president Rodolfo Odoni highlighted the club’s long history in a statement, saying that the business was “very proud” to be the Fotaleza’s main sponsor.

“We are excited to start our operations in the country and the opportunity to be part of the sports culture in Brazil through the unique and innovative gaming experience offered to our members,” he added. “Through this partnership and the ones to come, we want to become one of the world’s main supporters of Brazilian football.”