Online sports betting operator PointsBet has entered into a partnership with National Basketball Association franchise the Indiana Pacers, as well as confirming the locations for three new off-track betting facilities in Illinois.
Under the multi-year deal with the Pacers, PointsBet will serve as an official sports gaming partner of the team.
PointsBet will benefit from branding placement on out-of-bounds space between the baseline and team bench at the Pacers’ Bankers Life Fieldhouse home arena – the first time a sports betting operator has occupied this space.
The operator will also have signage placed in other areas of the arena, as well as have a presence on the team’s digital platforms. In addition, PointsBet will run a series of special promotions for Pacers fans.
Rick Fuson, the president and chief operating officer of the franchise’s parent company, Pacers Sports & Entertainment, said the corporate partnership “represents a real win” for both companies.
“We look forward to welcoming PointsBet as a very visible brand at the Fieldhouse and through our various channels,” Fuson added.