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SoftSwiss affiliate platform Affilka expands to sports betting

| By Richard Mulligan
Affilka, the affiliate marketing platform developed by SoftSwiss, has debuted its new service designed specifically for sportsbooks.

The developer said the new service, which builds on the existing online casino package, is a response to an increasing number of gaming operators broadening their offering to include betting.

The module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from igaming brands.

As well as player activities such as visits, registrations and first deposits, Affilka now also collects multiple data points on sports betting activities such as bets, cancelled bets, wins, GGR and bonuses.

Anastasia Borovaya, Affilka product owner at SoftSwiss, said: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects.

“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions.

“We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”

SoftSwiss added that significant improvements have been made to the commission constructor for CPA and RevShare deals within sportsbook projects.

A spokesperson added: “In terms of revenue share deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers.”

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