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Betsson becomes exclusive partner of women’s Copa América 2022

| By Richard Mulligan
Betsson has boosted its presence in Latin America after becoming the exclusive sportsbook partner of this summer’s women’s Copa América.

Betsson, which was the official regional sponsor for the men’s Copa América 2021, will receive a wide range of marketing opportunities during the course of the Conmebol Copa América Femenina 2022, which will be held from 8-30 July in Colombia.

These include branding and promotional activities in stadiums and across the South American football federation’s digital channels, as well as media exposure opportunities and the use of the championship’s assets and footage in its marketing and content. Betsson will also be the official lineups content sponsor.

Jesper Svensson, chief executive of the Betsson Group, said: “The rationale behind sponsoring one of the biggest moments of the world’s sports calendar in 2022 is very simple – Betsson’s commitment to sport and its support for gender equality.

“Besides the exciting potential of further raising Betsson’s brand awareness in the region, we are extremely proud to be partnering with Conmebol as they are exceptionally committed to improving women’s football in South America.”

Betsson Group has been expanding in Latin America in recent years with entries into Brazil, Colombia, Argentina and Mexico. Last year, it became the title sponsor of Peru’s Liga 1 and has since struck a digital partnership with betting group La Roja, covering its FIFA 2022 World Cup campaign.

Earlier this year, Betsson signed a one-year sponsorship agreement with Chile’s top football team, Colo Colo.

Juan Emilio Roa, Conmebol’s commercial director, said: “Conmebol values the support of Betsson for one of its most important tournaments. This partnership comes from a shared vision between Conmebol and this prestigious company of boosting women’s football across South America with a strong participation of girls, young adults and women.”

The ten participating South American countries in Conmebol Copa América Femenina 2022 are Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay and Venezuela. From the championship, the top three teams will qualify for the 2023 Fifa Women’s World Cup in Australia and New Zealand.

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