Asiabet33 currently operates in Malaysia, Singapore, Thailand, Indonesia, and Japan while expansion plans are in place for the rest of Asia.
Asiabet33 co-founder and managing director Leo Li said: “Asiabet33 is thrilled to be partnered with Fulham Football Club’s to service the Asian market. This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry.
“Working with Fulham provides us with the necessary resources to hone the skillsets of our team members and deliver the best possible experience for our clients.”
The deal represents Fulham’s latest betting related partnership after the club signed a shirt sponsorship deal with spread betting operator Spreadex earlier this year.
Fulham sales director Jon-Don Carolis added: “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase.”
Recent reports in the British media have suggested that the UK government was planning a ban on betting firms sponsoring football shirts as part of its review of gambling laws. English Football League side Bolton Wanderers responded by cutting all ties to betting businesses.