Unibet brokers deal with Supercar Championship

Online operator Unibet has entered into a two-year partnership with Australian motor-racing series the Supercars Championship.

Under the deal, which will come into effect from this weekend, Unibet will serve as the official betting and wagering partner of the series.

Unibet will benefit from on-track signage at all race events and also work with the series on various joint initiatives, such as consumer promotions and other activations.

The two parties also said that the new partnership will focus heavily on digital content integration, in an effort to give fans a “deeper understating” of statistics behind the sport.

“The high quality, intense competition of our sport delivers excitement to millions of passionate fans which make Supercars the ideal partner for Unibet,” Supercars managing director Matt Braid said.

Julian Timmins, head of marketing and operations at Unibet, added: “Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers.

“We see Supercars as a fantastic platform to engage with and inform punters.”

Related article: Unibet adds iSport Genius data service