Oinonen has over 10 years of experience in the industry, having previously worked for GiG and Global Gaming Group where he held senior SEO and marketing roles.
Preior to his appointment at CashMagnet, Oinonen worked at Mediainvesting, where he became COO after just over a year at the business.
As part of his new role he will be developing CashMagnet’s affiliate business, deploying marketing strategies across MrGamble.com, UKBingoSites.co.uk and DailyCasinoBonus.co.uk.
Paavo Salonen, co-founder of CashMagnet Ltd, said: “I am delighted to welcome Joni to the team and for CashMagnet to leverage his years of experience in SEO, brand building and marketing.
“We have been riding an incredible upwards growth trajectory driven by our flagship Mr-Gamble brand and Joni will help guide our rocket ship as we continue our journey into the stratosphere.
“We have big plans for our current sites as well as several new brands in the pipeline and I look forward to working closely with Joni over the coming months as we keep disrupting the sector with our market-leading comparison sites.”
Oinonen said he was excited by the challenge of the new role.
“I enjoy the challenge and excitement of building brands and with CashMagnet I have the opportunity to work across a network of sites that are setting the standard for others to follow.
“Mr Gamble has quickly become one of the most successful online casino comparison sites in key markets such as the UK, Finland, Canada and the USA, and I am looking forward to taking the company’s marketing activity to the next level.
“I am also excited to be taking on the task of building awareness for the other sites in the CashMagnet network and to also be launching the new brands the company has in the pipeline.”