In the role, Uysal will oversee Affinity’s finance organisation in both planning for and executing on growth initiatives across its casinos and digital and media platforms, including Daily Racing Form, DRF Bets and DRF Sports.
Uysal joins Affinity Interactive after a short spell as fractional CFO of Eide Bailly, prior to which she spent just under two years serving in a number of positions for the Santa Ynez Band of Chumash Indians.
Previously, Uysal was also director of finance and executive director of finance at Chumash Enterprises and a consultant for WinterWyman.
Between December 2022 and November 2014, Uysal served in a series of roles for Caesars Entertainment, including spells as director of finance, financial controller and financial accounting manager for Harrah’s New Orleans.
“Affinity Interactive is at the forefront of gaming innovation with a unique portfolio of technology, digital and media assets, and I look forward to joining the talented and hard-working team,” Uysal said.
Andrei Scrivens, who was appointed chief executive of Affinity Interactive in November last year, added: “Halise is an accomplished finance executive across the gaming and hospitality industries and we are excited to welcome her to AI as our new CFO.
“Her track record of driving sustainable financial results while building high-performing, diverse teams will benefit all of AI’s businesses and help us execute on our strategic priorities.”
The appointment comes after Affinity Interactive in March appointed Scott Butera as chief executive of its Sports Information Group (SIG) arm and Brad Egnor as chief marketing officer for artificial intelligence (AI).