Buljugic will be responsible for driving Allwyn’s people and culture strategy and leading all organisational and talent development initiatives. She takes on the role with immediate effect.
Buljugic joins Allwyn after more than five years as head of HR at Casinos Austria and Austrian Lotteries.
Prior to this, she worked in several senior roles across various division of UniCredit. Buljugic also spent time at the Organisation for Security and Co-operation in Europe (OSCE).
“I could not be more thrilled to be starting this new chapter with Allwyn and to leverage the experience I gained at Casinos Austria and Austrian Lotteries to further progress our global people strategy,” Buljugic said.
“I’ve seen Allwyn grow and attract the best talent within the lottery and gaming sector. I look forward to supporting that talent to thrive and develop at this exciting stage in Allwyn’s journey.”
Allwyn CEO Robert Chvátal added: “I’m delighted to welcome Naida into this new role within Allwyn. She will be at the forefront of our growth and a positive partner for change across our markets.
“She has demonstrated terrific leadership during her time at Casinos Austria and Austrian Lotteries and in her previous roles at UniCredit and OSCE. This experience, combined with her strong sense of Allwyn’s culture, meant that she was the obvious choice to lead our people and culture strategy, globally.
“I look forward to working with her as we continue to develop world-class talent across our markets for a world-leading lottery.”
Allwyn expands senior team ahead of National Lottery licence takeover
Allwyn has made a number of hires in recent months ahead of it taking control of the UK National Lottery in February 2024.
In July, Allwyn appointed former 888 director Andria Vidler as the new chief executive of its UK business. Vidler succeeds Robert Chvátal, who has served as interim CEO of Allwyn UK since the departure of David Craven in January 2023.
Earlier in the year, Chvátal was named interim CEO of the Allwyn UK business. He took on the role after a spell as Allwyn Group chief executive.