Home > People > People moves > Cymerman becomes CCO of Entain CEE and takes STS advisory role

Cymerman becomes CCO of Entain CEE and takes STS advisory role

| By Robert Fletcher
Mikolaj Cymerman has been appointed chief commercial officer of the Central and Eastern Europe (CEE) division of Entain and taken on a board advisory role with Polish sportsbook operator STS Holdings.

Cymerman confirmed the news in a LinkedIn post, saying he will combine his two new roles at Entain and STS.

He takes on the senior position at Entain CEE after a spell as head of corporate development for the regional division. Cymerman was also previously business development manager and commercial manager at Entain.

Prior to this, he was a sales executive at IMG Media and spent time in similar roles during 20 months with Decade Sports.

“It’s been a busy and exciting start to the year and I’m pumped to announce double news,” Cymerman said. “Can’t wait to keep the momentum going with STS and SuperSport team.”

Entain’s expanding business in CEE

STS now operates as part of Entain after being acquired by the latter in a deal worth £750m (€879m/$955m) in 2023. The agreement was struck in June of last year and completed a few months later in August.

Last month, several management changes were announced at STS. Radim Haluza became chief executive, while also remaining CEO of Entain CEE. Long-serving STS chief executive Mateusz Juroszek switched from that role to become chairman of the supervisory board.

Central and Eastern Europe-facing Entain CEE was created in 2022 to make acquisitions across the region. Entain has a 75% stake in Entain CEE, while Emma Capital holds the remaining 25% stake.

STS marked Entain’s second acquisition in the CEE market in the space of 12 months. Entain also acquired a 75% stake in Croatian market leader SuperSport for €690m in August 2022. At the time, Entain said this would be the first of many acquisitions in the CEE region.

Speaking to iGB last August, Cymerman said the STS purchase was just the first step for Entain CEE. 

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