Rightlander has brought Wolde Gabriel on to work closely with company founder Ian Sims and the management team to “craft and implement business strategies”.
In its statement, Sims said that he hopes the appointment will accelerate its growth on a global scale.
“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”
Wolde Gabriel’s role will focus on entering these new markets, as well as evaluating new product opportunities and building partnerships.
On her appointment, Wolde Gabriel said that she was thrilled to join the company and is committed to contributing to Rightlander’s “forward-looking approach”.
“I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth,” she said.
Wolde Gabriel has over 19 years of digital marketing experience and has held positions within igaming and marketing.
Her most recent roles were VP of strategy at Income Access and senior director of global markets at GeoComply.