Rootz names Brown as new CEO in leadership shuffle

Brown replaces Lasse Rantala, who will assume the position as chair of the board at Rootz.

An experienced industry executive, Brown joined Rootz in June last year as chief commercial officer. Prior to this, he spent three years as CCO at Hero Gaming and had a spell as CEO at Rolla Services.

Brown also spent time as live casino director at NetEnt and held several senior roles at both Betsson and Betfair. He began his career in the industry with Ladbrokes, where he had a spell as casino marketing manager.  

“After an exciting first year at Rootz my passion for the business has only grown stronger,” Brown said. “We have a great vision for the future and have the people, technology and ambition to deliver it. 

“It’s an honour to be entrusted with the next phase of the Rootz journey.”

Rantala, who will work alongside Brown to ensure a smooth transition over leadership, also welcomed the appointment.

“As I pass on the mantle of CEO to Sam, I am filled with immense pride and confidence,” said Rantala. “Sam’s commitment to excellence, strategic mindset and passion for innovation make him the perfect fit to lead Rootz into its next chapter. 

“I have full faith in his ability to steer our company to even greater heights. The board is fully dedicated to offering him unwavering support every step of the way.”

Expansion plans

Rootz said the transition in leadership ensures a seamless continuation of its commitment to innovation, customer satisfaction and the pursuit of new market opportunities.

Earlier this year, the group made its North American debut after securing a new licence in Ontario. This came weeks after Rootz also went live in Germany, following confirmation of a licence in the country last September.

Rootz, which is also licensed and regulated by the Malta Gaming Authority, launched its first casino, Wildz, in July 2019. The group also operates Wheelz and Caxino, as well as streaming brand Spinz. All four casino brands run off the Rootz proprietary platform, utilising a single account structure.