PMU names Chevalier as new financial director

Serving as a member of PMU’s executive committee, Chevalier will assume responsibility for the management of the operator’s financial performance and also oversee transformation projects in collaboration with general management.

He will report directly to PMU managing director Emmanuelle Malecaze-Doublet

Chevalier joins PMU after almost five years as global chief financial officer of fashion brand BA&SH, prior to which he spent 11 years with the Carrefour group.

During his time with Carrefour, Chevalier served in a number of financial management roles including group financial controller and financial director of Carrefour Supermarkets in France.

The hire comes after PMU in January also announced the appointment of Olivier Pribile, previously of Française des Jeux (FDJ), as its news marketing and product director.

Pribile took on responsibility for developing PMU’s portfolio of products, as well as driving data, customer experience and the brand as part of the PMU 2025 strategic plan announced in December.

The three-year strategic vision sets out plans for PMU to grow its annual stakes by €1bn and increase its total number of customers to four million. The business outlined a series of transformations for the company in the period including a “global approach” to PMU’s growth, the deployment of new technology and the development of marketing channels.