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Soft2Bet names Clark as new head of sportsbook

| By Robert Fletcher
Casino and sportsbook platform provider Soft2Bet has appointed Ed Clark, formerly of William Hill, as its new head of sportsbook.
Sporting summer

In his new role, Clark will lead Soft2Bet’s sports strategy and also oversee the ongoing roll-out of its technology-based solutions and sports content in regions around the world.

‍Clark joins Soft2Bet having previously spent four years as head of sportsbook for William Hill International, a role in which he helped drive sports betting growth across the bookmaker’s global operations.

“I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook vertical,” Clark said. “It’s an exciting opportunity to work with some innovative sportsbook brands in a range of different markets.”

Soft2Bet chief executive Uri Poliavich added: “We believe this appointment will further strengthen our sports department and expand the group’s reach in numerous emerging markets. We are excited for Ed to join the group and are looking forward to a successful collaboration.”

‍The appointment comes after Soft2Bet earlier this month also named Yoel Zuckerberg, formerly of Aspire Global, as its new chief product officer.

Zuckerberg joined Soft2Bet having most recently served as vice-president of product at Aspire Global, following a spell as head of product for the developer.

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