The agreement will see Playtech become Holland Casino’s strategic technology supplier across its information management system (IMS) platform, sports betting, online casino, live casino, poker and bingo products.
In addition, Playtech will build a live casino facility in close proximity to one of Holland Casino’s existing locations.
Playtech first agreed to provide its technology for Holland Casino in the regulated Dutch market in January 2014, with a planned launch date of early 2015. However, a series of delays have meant that igaming operators may still not launch in the market a full six years after Playtech and Holland Casino expected to go live.
Following the implementation of the Remote Gambling Act in the Netherlands on April 1, the Dutch online gaming market is expected to open in October with regulator Kansspelautoriteit (KSA) confirming that there have been 28 licence applications thus far.
Playtech CEO Mor Weizer said: “We are delighted to announce this strategic cooperation with Holland Casino. The brand strength and local presence of Holland Casino combined with Playtech’s 20 years of technology leadership in the industry will see us drive the online growth of the market in Holland.
“We look forward to working with Holland Casino to offer the highest quality, most comprehensive responsible gambling entertainment experience across retail and online in the Dutch market.”
This deal with Holland Casino is the latest step in Playtech’s expansion this year.
As well as launching Casinò Lugano’s online product in Switzerland, the company also opened its first US-based live casino studio in Michigan.
Playtech also signed a partnership agreement with ComeOn Group last month, similar to the deal just penned with Holland Casino.
Holland Casino also recently announced a partnership with regtech provider TruNarrative, which will see TruNarrative aim to enhance Holland Casino’s its land-based onboarding process in a safe way.
On the Playtech deal, Holland Casino CEO Erwin van Lambaart added: “This agreement will provide the technology and expertise required to ensure we will deliver the leading online offering in the Netherlands. Holland Casino has high ambitions for the new online market and at the same time we are determined to play a leading role when it comes to Responsible Gaming and Player Protection. Playtech has the track record and necessary scale to deliver industry leading software, marketing and responsible gambling tools to the number one brand in the Netherlands.
“We look forward to the online market launching in the Netherlands in October 2021 and to a long and successful cooperation with Playtech as we work together to capture this exciting opportunity.”